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i2UX > Case Study > E123.HK Elderly Portal & APP

E123.HK Elderly Portal & APP

Project Brief

  • i2 developed “E123.hk” for the Society for the Elderly in 2010. It is a one-stop life information website that gathers the needs of the elderly and their families. And it also an online interactive platform integrating community, life and elderly service information.
  • In 2017, “e123.hk” received a grant to support the re-planning of the content and functions of the website, and to launch a page that is more suitable for different smartphones and tablets.
  • The design concept is no longer limited to one-way information supply, and hopes to build a one-stop platform for interactive communication, allowing users to browse and share information on different activities online, so as to search for information online and participate in activities offline (O2O) effect.

Target users

Primary Target User

  • above 60+
  • Hong Kong Citizen

Secondary Target Users

  • Elderly caregivers above 50+
  • Hong Kong Citizen
Primary Target User
Secondary Target Users

Problem Statement

The objectives of revamp are listed as below:

  1. Our primary target users is over 60 years old, we need to redefine their needs and their online behaviors
  2. To let users easily navigate within the web / apps
  3. To enhance users’ participation level for keep using web/apps

Design Thinking

Design Thinking Diagram

User Research

Secondary Research

User Research Chart
User Research Chart
  • Hong Kong’s total population was 7.58 million in January 2022.
  • 65+ is the largest portion  19.7%
  • 65+ around 70% are smartphone users

Qualitative Research

  • Focus Group
  • Target: Existing members

 

Quantitative Research

  • Survey (Online and Offline)
  • Members and non members
Qualitative Research
Quantitative Research
Research Persona Image

Persona

Henry Chan
Age: 72
Male
Married
Civil Servant before retired

PAIN POINTS

  • Can’t access some websites due to the blocking of Popup ads which will always make him get lost
  • Need his grandson to guide him while using browsing on website / app

GOALS

  • Keep self-entertained
  • Well being of the family
  • Learn some tech skills e.g. some apps for e-commerce
  • Get a connection with the society
  • Save money

Savvy

Technology Savvy

PAIN POINTS

  • Need to arrange events and send notification to members
  • Not familiar with tech tools. E.g some apps
  • Need to promote some of their centre’s service but lack of support

GOALS

  • Keep getting the job done
  • Make good relationship with members
  • Learn more latest tech skills
  • Hope to get more members for centers and serve more elderlies

Savvy

Technology Savvy

Persona

Nancy
Age: 53
Female
Married
Social Worker in Elderly Centre

Research Persona Image

Insights

Insights Image
  • Most of the users want to know the weather and the calendar with Chinese “宜” “忌” of the day
  • The elderlies easily get lost when they are using apps
  • Get involved in the online community (social media)
  • Get benefits (jetso著數) from shops  e.g.  Coupon stamp collections
  • Most of them like to read free newspapers
  • Keeping touch with elderly centre’s events
  • Elderly Centres’ workers want to use online for promotion and online broadcast
  • Play simple online games

Solutions

1

Information of the day and Clear buttons

  • Daily information
  • Weather
  • ”宜” ”忌” information of the day

2

Clear Navigation buttons

One-click to access the content

Information of the day and Clear buttons

3

Forum “長青廣場”

Simple ”Facebook” like forum, let the elderly easy to post, like and share in specific topics.

Forum “長青廣場”

4

Bonus Points System

The users will get “Point” when they register, like, share and enroll events.
They can use the point to redeem some products or cash coupon.
It encourages users to revisit and being more active in the platform.

Bonus Points System

5

News

Users can read news from different newspaper source in H.K.
Most of the elderly love to read news from free newspaper.

News

6

Hobbies Class

It is a hobbies and events hubs from all elderly’s centers. User can enroll hobbies classes through online or offline.
Other elderly service organizations can post their events, service and class through the admin console.

Hobbies Class

7

Cognitive Games

We integrate the cognitive games “智有腦” to our platform with same portal login to  play games. Users could get bonus points and redeem in our platform.

Cognitive Games

8

Our Platform

Our platform provides desktop and mobile version. It is flexible for elderly centers which already have desktop for their member to use in their center.

Our platform

Review

After the project relaunch, the increase of member is significant. We keep on modifying the UX and enhance the functions after launch.

E123.hk UX revamped launch and get a lot of positive feedback from users

E123.hk UX revamped launch and get a lot of positive feedback from users

E123 on Gerontech and Innovation Expo cum Summit

E123 on Gerontech and Innovation Expo cum Summit
(樂齡科技博覽暨高峰會)

The e123 class for learning how to use the smartphone and some popular apps

The e123 class for learning how to use the smartphone and some popular apps

The mobiles apps and website award the accessibility ”Gold Award” after the revamp

The mobiles apps and website award the accessibility ”Gold Award” after the revamp