Primary Target User
Secondary Target Users
The existing platform only have the web version and it is hard for some of our target users to use it without a desktop computer so we decide to develop mobile apps.
The challenge of the task is
Qualitative Research
Quantitative Research
Persona
Ms. Sandra Wong
Age: 62
Sandra has retired 7 years ago and brought up her granddaughter. She wants to hunt a job instead of staying alone at home. She still wants to learn and explore some new things.
She has visited some of the popular recruitment apps such as Job’s DB but she has no confidence in getting a suitable job or any offer.
She often uses her mobile to communicate with her family and friends and will visit social media platoforms.
Benny Chan
After retiring for 5 years ago, Benny was employed as an accountant in a SME firm. He would like to change job because his health and body condition cannot support him to seat all days in the office.
He is looking for a new job which can be having more flexibility and even a part time job. He doesn’t’ mind if the salary is lower than before.
He likes using his mobile to play games, listen to radio channel and go to social media e.g WeChat and Facebook.
Persona
Mr. Benny chan
Age: 65
1
Job Location
We add the location of the post. Users can sort out the post nearby their homes.
2
My Skill Video
We add the “My Skill” section. It can provide the platform to let the job seekers show some of their skillsets in video. It can help them to create classes or workshops for some interesting group
3
Parttime and Tutors job area
We add the Part-Time, temporally and tutors’ job for the elderly
4
Job comparison
Users can select their interesting posts and add in a comparison table
5
Video Resume / Export Resume
User can simply upload their video of self-introduction as video resumes.
The resume will be auto-generated by filling up the registration form
6
The new platform includes both website and Mobile app so it can match the need for employers and employees.
7
Mobile and Desktop layouts
After the project launch, we found that the number of members is increased. The revamp portal has attracted more employers to post their company vacancy.
Besides, we also attract elderly to be a tutor of online/offline classes which could to let their hobbies to become a part-time jobs or other incomes.
Elderly careers recruitment market place of e72.
Ms. Ng’s hobby is cloth-making. She starts her hand-make mask business and tutor career through e72 platform.
May, after her retirement from bank, she picks up her hobby by joining a drawing class on e72 platform.
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