Primary Target User
Secondary Target Users
Due to the target group of this project is elderly caregivers, so the challenge would be:
Secondary Research
Burden of Caregiver
Working carergivers are busy at daytime and lack of services at night provided by related organizations.
Elderly caregiver are too old to provide comprehensive care to patients and may get hurt easily.
Persona
Mrs Ho
Age: 68
takes care of her husband who needs a wheelchair and suffers from dementia
Mrs Ho is an elderly caregiver because her husband suffers from dementia therefore she has to take care of her husband everyday.
She is also a chronic patient suffering from high blood pressure therefore she needs to take medicine regularly. However, she will sometimes forget to do so.
Due to the illness, her husband would often lose his temper which makes Mrs. Ho feeling depressed.
Mrs. Ho must keep herself at home in order to taking care of her husband which makes her feeling bored.
Because of her age, she worried that she cannot handle sudden emergency and afraid to trouble others.
Ms. Luo is a working caregiver. As she is a full-time worker, she does not familiar with her mother’s daily routine. Therefore, there will be frictions between she and her mother easily.
Ms. Luo does not have too much knowledge on cognitive impairment patient at different stages. Recently, Ms. Luo has to work from home due to the epidemic. Her mother starts losing her temper because of the lack of attention from her daughter.
Miss Luo does really need some help as most social welfare organization does not provide consultation services at night. At the time, the relationship with her mother is getting more worse.
Persona
Miss Luo
Age: 46
Female
full-time teacher
Mother suffers from dementia
1
Icon/ Picture/ Video with words explanation
2
Provide a simple and easy to use 24-hour counselling service for caregivers, better with voice-over function.
3
Caregivers can have one more option and channel to check simple weather and news information, rather that only watching TV.
4
Provide 24/7 online supporting service
After the launch of the APP in early 2022, SWCF organization actively held abundance of activities and workshop to attract new users.
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